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At the 2025 National Gallery of Victoria (NGV) Gala, an unexpected element caught everyone’s attention – a denim carpet. This unusual red carpet replacement was not just a whimsical twist, but a calculated move by Levi’s, the clothing brand sponsor,…
Guess Jeans makes its debut in Japan with a flagship store American clothing brand Guess Jeans has launched its first retail store in Tokyo, Japan’s Jingūmae district, marking its latest step in its global expansion strategy. The four-level establishment…
Levi Strauss & Co. has made headlines with its recent decision to sell its Dockers brand to Authentic Brands Group in a deal that could total up to $391 million. The initial segment of this transaction is valued at $311 million, with an additional $80 million…
Levi Strauss & Co. Unveils Its Largest Store in Asia Pacific to Boost Consumer Connection in Japan Levi Strauss & Co., a trailblazer in denim and casual wear, has strategically expanded its footprint by opening its largest single-floor store in the Asia…
American denim brand Levi’s has opened an Icon store at Palladium Mall, in Mumbai. Spanning 5197sqft, the boutique features an indigo ombre facade, with the ceilings, walls, and pillars painted in indigo. The store aims to deliver an elevated shopping…
GUESS? Inc. is bringing its California-based denim lifestyle label, Guess Jeans, in India. The move comes as part of a long-term strategic franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ, operated by Tata UniStore…
Shein is scaling its adoption of Cool Transfer Denim Printing technology by 90 per cent to boost sustainability in denim production. This method – implemented in 2021 in partnership with NTX – significantly reduces water and energy consumption while…
Uniqlo is set to open a new global flagship store in Shinjuku, replacing the former Bicqlo location, as part of its aggressive expansion plan. In addition to offering its range of clothing and accessories, the store will feature unique elements such as Uniqlo…
Levi’s has reopened its expanded store at Suria KLCC, Malaysia. Spanning 393sqm, this is the brand’s largest flagship in Southeast Asia and part of its direct-to-consumer expansion strategy in the region. The new store features the brand’s signature NextGen…
Levi Strauss & Co has reopened its 364 sqm store at CentralWorld in Bangkok, marking the brand’s largest location in Thailand. Located on the second floor of Bangkok’s mall district Chidlom, the store is home to the country’s second Levi’s Tailor Shop, an…
Levi Strauss & Co has named Michelle Gass as president and CEO, effective January 29 next year, replacing Chip Bergh. Bergh is set to retire on April 26 next year. He has been elected to serve as executive vice chair of the board until his retirement date,…
Levi’s new jean is an example of how the food industry is setting fashion trends. The San Francisco-based brand unveiled the first 501 jeans made with at least 97 percent plant-based materials. Levi’s said the jeans “are an indication of what the industry…
Levi’s will be launching new stores and rolling out existing store refreshes as well as new in-store services throughout the East Asia Pacific (EAP) region. New stores are expected to launch this year in Singapore, Malaysia, Indonesia, Japan, Australia, and…
Levi Strauss and Ralph Lauren are among U.S. apparel brands likely to be worst hit by Russia’s invasion of Ukraine which is again clogging supply chains in Europe where they derive at least a quarter of sales, Wall Street analysts say. American clothes firms’…
Levi Strauss & Co on Wednesday beat third-quarter revenue and profit estimates, boosted by an uptick in demand for jeans from people refreshing their wardrobes as they returned to normal social life following easing pandemic restrictions. Shares of the jeans…
The store represents the brand’s largest store yet in Southeast Asia, and features the brand’s new ‘Next Gen’ design concept. The new store is located in Grand Indonesia East Mall and features a range of technology features including Levi’s first associate…
