Levi’s to fuel growth ambitions with Suria KLCC Malaysia store reopening

Levi’s has reopened its expanded store at Suria KLCC, Malaysia. Spanning 393sqm, this is the brand’s largest flagship in Southeast Asia and part of its direct-to-consumer expansion strategy in the region.

The new store features the brand’s signature NextGen Indigo format, designed to deliver an immersive shopping experience, with modern touches like LED portal entry and elevated style lounges.

It will offer various collections including Levi’s Vintage Clothing, the Made in Japan line, and climate-adaptive offerings such as the Performance Cool range.

Levi’s also partnered with local artists to offer unique, Malaysia-inspired personalisation options. For the reopening, the brand worked with street artist Cloakwork to design exclusive heat press patches that celebrate local heritage.

In addition, the Suria KLCC outlet has its very own Tailor Shop, offering consumers the option to personalise and customise their apparel.

Nuholt Huisamen, MD of East Asia Pacific, Levi Strauss and Co, said strengthening its presence in Southeast Asia is crucial for the brand’s growth ambitions.

“Our ambition is to become a $10 billion company and a world-class retailer, and our international business will play an integral role in helping us to achieve this,” said Huisamen.

“Southeast Asia – and the broader East Asia Pacific region – holds immense potential for us, with many markets leading the way in creating fashion trends that are quickly picked up globally.”