New Levi’s store in Indonesia is its largest in SEA

The store represents the brand’s largest store yet in Southeast Asia, and features the brand’s new ‘Next Gen’ design concept.

The new store is located in Grand Indonesia East Mall and features a range of technology features including Levi’s first associate ordering system, which is part of a broader omni-channel shopping experience. The new store also features a Tailor Shop where customers are able to customize their own items; options available include embroidery, hemming and alterations. Customers can also create their own t-shirt at the store’s print bar.

Sameer Koul, Country Manager at Levi Strauss Indonesia, commented: “We are focused on bringing a highly personalized shopping experience to consumers and in a large format. This store can embody a bold brand image and vision for Indonesia. Levi’s Next Gen Store offers the most diverse products and brings our brand story to life with the feeling of being in a theatre.”