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In China, Gentle Monster has unveiled its new Hangzhou flagship concept called ‘Memory’ – yet another amazing avant-garde installation-meets-retail space. The South Korean eyewear label explains the story behind the ‘Memory’ concept is the ideal of future…
Gentle Monster has unveiled its new Hongdae flagship with a religious-inspired design theme it calls ‘Sacrifice’. “The new theme introduces the sacred story of the Earth God and the sacrificial rituals that are offered to him,” the company said. The first…
Gentle Monster Kids makes its debut in Singapore at its Marina Bay Sands flagship. Inspired by young creators and “little kids with big dreams”, the collection includes six designs: Chapssal, Eastmoon, Jackbye, Newturtle, Peggy, and Ribbon. The Chapssal…
South Korean eyewear label Gentle Monster has partnered with Chinese tech giant Huawei to produced connected eyewear. The networked eyeglass frames allow wearers to answer calls without picking up their phone, and feature antennae, noise-reduction microphones…
South Korean eyewear brand Gentle Monster has opened a second store in Singapore at Marina Bay Sands. The launch, coming more than a year since the opening of Gentle Monster’s first store in Southeast Asia at Ion Orchard, is part of the brand’s “13” project.…
South Korean eyewear brand Gentle Monster began the first phase of a major European expansion plan when it opened a 450 sq m store in the heart of London’s West End. Celebrating the opening at a party, the company’s UK and Europe managing director, Gary Bott,…
South Korean luxury eyewear brand Gentle Monster has opened an eye-catching new store in London. The 450sqm store was launched in the city’s West End, representing the initial step in a broad-ranging plan to expand the firm’s business in Europe. The new…
LVMH-linked L Catterton Asia and JD have jointly invested US$175 million into Asian luxury fashion platform Secoo, via convertible notes. L Catterton and JD together will have the right to appoint a director and an observer to Secoo’s board of directors. But…
Among the foreign luxury brands filling the eyewear section at local duty-free shops and department stores, the Korean-based brand Gentle Monster stands out. Getting its initial fame among the Korean public as “Jun Ji-hyun sunglasses” after the actress wore a…
Korean eyewear brand Gentle Monster has opened its fifth flagship store for China, in Guangzhou. It has set up in two adjacent units at the Taikoo Hui mall, which is known for its luxury boutiques. Like other Gentle Monster flagships, the store has a themed…
A documentary movie has inspired the theme for Korean luxury eyewear brand Gentle Monster Singapore’s new store at Ion Orchard. By US director Ron Fricke, Samsara explores spirituality and the human experience. Key symbols from the 2011 film, a camel, lion…
Korean eyewear retailer Gentle Monster is creating jaw-dropping retail executions across Asia and beyond. The images accompanying this story are of the equally unique Beijing flagship store, located in the Sanlitun retail precinct. Each Gentle Monster…
Luxury eyewear brand Gentle Monster from South Korea has opened a flagship store, The Artisan, in Shanghai. It is on a tree-lined stretch of Huaihai Zhong Lu, an artery road in the former French Concession. Gentle Monster has opened several flagship stores in…
Chinese travellers have emerged as one of the few bright spots for Korean department stores suffering from dull domestic consumption. The arrival of a new demographic of consumers has prompted an all-out fight to attract deep-pocketed clients, industry…
