Gentle Monster opens another flagship store
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South Korean luxury eyewear brand Gentle Monster has unveiled its latest themed store in Starfield Hanam, Seoul.
Dubbed ‘Self Similarity’, the theme reinterprets the mathematical concept through visual and spatial elements. The Starfield Hanam storehouses various artwork, images, and installations representing “the infinite possibility of ‘expansion’” through repeating geometric structures, such as fractals, Mandelbrot sets, and Julia sets.
The newly opened flagship features The Probe, the brand’s six-legged walking robot which can also be seen in the Haus Dosan outlet.
“The kinetic installations located at the facade, repeatedly expanding and contracting, and artwork that expresses infinite proliferation show Gentle Monster’s unique and artistic perspective on the concept of self-similarity,” the company described.
Meanwhile, Gentle Monster chose Starfield Hanam to land Nudake’s second store in South Korea, offering a range of artistic desserts.
Questions & Answers
Q.What is the theme for Gentle Monster's new Starfield Hanam store?
What is the theme for Gentle Monster's new Starfield Hanam store?
The new store's theme is 'Self Similarity'. This concept reinterprets a mathematical idea using visual and spatial elements throughout the store. It aims to represent the infinite possibility of 'expansion' through geometric structures.
Q.Which specific artworks or installations are featured in the Starfield Hanam store?
Which specific artworks or installations are featured in the Starfield Hanam store?
The store features various artworks, images, and installations, including elements representing fractals, Mandelbrot sets, and Julia sets. It also houses 'The Probe', a six-legged walking robot which is also present at their Haus Dosan outlet.
Q.What other brand is Gentle Monster introducing at the Starfield Hanam location?
What other brand is Gentle Monster introducing at the Starfield Hanam location?
Gentle Monster is also introducing Nudake's second store in South Korea at the Starfield Hanam location. Nudake offers a range of artistic desserts alongside the eyewear brand.
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