2 stories in this topic
Surging prices of essential goods are worsening the difficulties for people who have already been hit by job losses and travel restrictions. The last time Le Quang Hai of Hanoi’s Cau Giay District went to the market, the prices of eggs and most vegetables had…
Audio equipment brand Bose Vietnam has opened its first international-standard experience store, at Ho Chi Minh City’s Saigon Centre. Operated in partnership with Vietnamese mobile device retailer Mai Nguyen, the store offer ranges from audio devices such as…
Evergreen guides that explain the mechanics behind this topic.
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Vietnam
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Vietnam.
Asia Market Guides · 8 min read
Vietnam
How last-mile delivery works in Vietnam, what drives cost per drop, and how to set a service promise you can keep.
Asia Market Guides · 8 min read
Vietnam
Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Vietnam.
Asia Market Guides · 8 min read