Bose Vietnam experience makes debut with first store opening

Aug 23, 2018Updated May 27, 20251 min read

Audio equipment brand Bose Vietnam has opened its first international-standard experience store, at Ho Chi Minh City’s Saigon Centre.

Operated in partnership with Vietnamese mobile device retailer Mai Nguyen, the store offer ranges from audio devices such as headphones to home theatre systems, as well as professional equipments for restaurants, resorts and hotels.

Christian Rojas, Southeast Asia sales director at Bose Corporation, says the brand is boosting its operation by bringing the latest equipment and designs to the store.

Bose Vietnam debuted three years ago, through the Mai Nguyen store network.

View the gallery below :

: Bose Store 2

: Bose Store 3

: Bose Store 1

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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