Tag Heuer pop up opens in Shibuya, Tokyo
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Swiss luxury timepiece maker Tag Heuer has launched a pop-up at Shibuya Parco, Japan.
The “Tag Heuer Connected” store delivers a futuristic ambiance in luxurious and stylistic tones featuring the colors of the brand against black. The store showcases Tag Heuer’s key technologies and celebrates the firm’s 160th anniversary.
To mark the opening, the pop-up is conducting a promotional campaign called the Digital Tag Heuer Touch Rally, whereby visitors who scan a QR code from a Tag Heuer poster in the store and register as an official Line friend will receive an original branded Tag Heuer gift, while stocks last.
Additionally, the story is holding a lottery for those who purchase the new Tag Heuer Connected watch.
The pop-up will run through to April 12.
Questions & Answers
Q.What is the purpose of the promotional campaign mentioned in the article?
What is the purpose of the promotional campaign mentioned in the article?
Visitors to the pop-up can scan a QR code from a poster and register as an official Line friend. This will allow them to receive an original branded Tag Heuer gift, while stocks last.
Q.What special event is available for customers who buy the new Connected watch?
What special event is available for customers who buy the new Connected watch?
Customers who purchase the new Tag Heuer Connected watch at the pop-up store are eligible to participate in a lottery. This is an additional promotion running during the pop-up's duration.
Q.When will the Tag Heuer pop-up store in Shibuya close?
When will the Tag Heuer pop-up store in Shibuya close?
The Tag Heuer pop-up store, celebrating the firm's 160th anniversary, will be open for a limited time. It is scheduled to run through to April 12.
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