Tag Heuer pop up opens in Shibuya, Tokyo

Mar 18, 2020Updated May 15, 20251 min read

Swiss luxury timepiece maker Tag Heuer has launched a pop-up at Shibuya Parco, Japan.

The “Tag Heuer Connected” store delivers a futuristic ambiance in luxurious and stylistic tones featuring the colors of the brand against black. The store showcases Tag Heuer’s key technologies and celebrates the firm’s 160th anniversary.

To mark the opening, the pop-up is conducting a promotional campaign called the Digital Tag Heuer Touch Rally, whereby visitors who scan a QR code from a Tag Heuer poster in the store and register as an official Line friend will receive an original branded Tag Heuer gift, while stocks last.

Additionally, the story is holding a lottery for those who purchase the new Tag Heuer Connected watch.

The pop-up will run through to April 12.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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