Synovate strengthens automotive research team in Asia

China’s Global market research company Synovate announced the appointment of Klaus Paur as Managing Director for Synovate Automotive Vertical for its automotive research unit in Korea and Greater China, which includes the markets of China, Hong Kong, and Taiwan. He will join Synovate on 1st January 2011 from TNS.

His addition supports the expected strong growth of the automotive industry in China, which has been changing its role from a global manufacturing centre to a significant market player.

Based in Shanghai, Paur will be responsible for leading automotive market research in Synovate China and Korea. Paur brings over 20 years of experience in marketing and market research, 15 of which have been spent specifically in the automotive industry. Paur started his automotive research career in 1995 as a senior researcher for quantitative and qualitative ad-hoc studies in Paris. In 1997, he began leading international advertising effectiveness tracking surveys across Europe and Latin America, and then relocated to Shanghai in early 2003 to head the TNS Automotive research practice in China.