Swiss watchmaker opens new boutique at Suria KLCC

Swiss luxury watch manufacturer Omega has opened its fourth boutique in Malaysia, at Suria KLCC, to cater to growing demand for its timepieces.

The event kicked off with a ribbon-cutting ceremony and a traditional lion dance performance.

Omega president and chief executive officer Raynald Aeschlimann said the brand had established a strong presence in this country, and enjoyed excellent reception in the last 11 years.

“We are delighted to further extend the boundaries of our retail experience in Malaysia, and are confident that now is an ideal time to open a new boutique in the heart of Kuala Lumpur.

“With this boutique, we look forward to sharing our full range of products with our customers in this house of Omega,” he said.

Located on level one of the mall, the new boutique is an important part of the retail strategy of Omega, which opened its first boutique in 2006 in Starhill Gallery, Kuala Lumpur.

The Omega Seamaster Collection is one of the brand’s popular selections.

This was followed by a store in Pavilion Kuala Lumpur and Gurney Plaza, Penang.

Not only does the location of the new retail store reflect the increasing popularity of Omega in the region, it also strengthens the brand’s relationship and commitment to Malaysia’s luxury market.

Just like Omega’s other boutiques, the new store’s setup was inspired by the natural elements of air, water and sunlight – depicted using cream and champagne in the interior design, along with exotic reconstituted zebrawood furniture and chiselled glass surfaces.

With a team of professionally-trained sales associates at hand to help customers, the boutique offers an elegant and comfortable shopping experience.

Among the guests at the store’s opening were Malaysian jazz queen Datuk Sheila Majid and fashion enthusiasts and celebrities Nazim Othman, Jojo Goh, Tasha Shilla, Siti Saleha, Daphne Charice and Serene Lim.

Apart from its collections of watches, the store also offers fine jewellery, quality leather goods and sunglasses for both men and women.

Founded in 1848, Omega is a brand within the Swatch Group, the world’s leading watch manufacturer, synonymous with excellence, innovation and precision.