Swiss Payments Firm Expands to Singapore

Zurich-based Netcetera is setting up its 15th office in Singapore as part of its global growth strategy and has appointed a managing director to lead its regional push.

Despite fierce competition in the region, software and digital payment solutions firm Netcetera has set its sights on the Asia Pacific market with the opening of its Singapore office, calling it «another step towards the East.»

The firm provides digital solutions for secure payment, mobile banking, mobile contactless payment, digital wallet and 3-D Secure Services for secure online transactions. It had previously serviced Asian clients from its offices in Europe and the Middle East.

With the Singapore office, the firm can «better respond to their customers’ needs and to find optimal solutions for their business,» the announcement said. In addition, the new location also contributes to the early detection of regional market trends and a better understanding of the market as well as the ability to help shape it.

Heading its Singapore office will be Kiril Milev, who was appointed managing director, responsible for business development and customer relations.

Milev, who has been with Netcetera since 2008, was most recently the firm’s managing director for the Middle East.