Chooks to Go plans Asian rollout

The parent of Philippine chicken retailer Chooks to Go plans “a massive expansion” of its store network, at home and across Asia.

“Filipinos overseas will soon have access to their favourite food in the Philippines or wherever they are in the Asian region with the rollout of BAVI rotisserie stores overseas this year,” said Chooks to Go parent Bounty Agro Ventures Inc (BAVI) in a statement.

“As an industry leader, it is BAVI’s role to continue to growing its chicken commodity business, along with the massive expansion of its various brands of retail stores for freshly cooked products.”

BAVI currently operates a chain of 1000 Chooks to Go stores across the Philippines, selling fresh oven-roasted chickens and is expanding its portfolio of brands to attract more consumers. Maro, its newest, serves freshly cooked viands in CBDs and universities nationwide.

The company’s Reyal brand, which launched last year selling ‘butterfly cut’ chicken with honey garlic sauce, chili oil and garlic bits, expects to have 100 stores trading by the end of this year.

Uling Roasters now has 200 outlets.

In total, BAVI now operates more than 1300 stores across its brands, and sells about 100,000 chickens a day.

The company did not reveal how it would enter overseas markets, or which countries were at the top of the priority list.