Swensen’s Thailand opens next-gen regional flagship
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Once again, Swensen’s reinforces to be the leading ice-cream brand that delivers a unique customer experience with the opening of Swensen’s Nan Regional Flagship Store. This store is the second store in Thailand after Phuket Town that is designed in accordance to the Regional Flagship Store concept. This concept is not just about expanding stores, but also to select a province with a character and local people including a distinctive local culture.
Like Nan province, there is a strong community. So Swensen’s joins with local franchisee who truly understands the Nan culture, to develop the area to become a new tourist attraction of Nan province.
About store design, we bring the wisdom of Nan culture to create economic innovation through the store design. Customers can enjoy delicious ice-cream with a special ambience. We consulted with Nan historians, cultural experts and local designers for store design, to ensure that store ambience truly resonates with the local culture.
Additionally, Swensen’s also adds a special menu ‘Bualoy Coconut Ice-cream’, which is available only in this store. If you travel to Nan, then do not forget to visit Swensen’s – Nan Regional Flagship Store and you will be truly impressed.
Questions & Answers
Q.Where is Swensen's new regional flagship store located, and is it the first of its kind in Thailand?
Where is Swensen's new regional flagship store located, and is it the first of its kind in Thailand?
The new Swensen's regional flagship store is in Nan province. It is the second store in Thailand to be designed using the Regional Flagship Store concept, following the one in Phuket Town.
Q.What is the rationale behind choosing Nan province for this new store concept?
What is the rationale behind choosing Nan province for this new store concept?
Swensen's selected Nan because it has a distinctive local culture and a strong community. The aim is to develop the area into a new tourist attraction by integrating local culture into the store design and operations.
Q.How did Swensen's ensure the store design authentically reflects the local culture of Nan?
How did Swensen's ensure the store design authentically reflects the local culture of Nan?
Swensen's consulted with Nan historians, cultural experts, and local designers. This collaboration aimed to create economic innovation through the store's design while ensuring the ambience truly resonated with local culture.
Q.Does the Nan Regional Flagship Store offer any exclusive menu items not available elsewhere?
Does the Nan Regional Flagship Store offer any exclusive menu items not available elsewhere?
Yes, the Nan Regional Flagship Store offers a special menu item called 'Bualoy Coconut Ice-cream'. This unique offering is available only at this specific store.
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