Superdry Retail Expansion comes to Queensland
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Superdry is excited to announce the opening of its first Queensland store at Pacific Fair Shopping Centre in May 2016.
Housed in the newly renovated Pacific Fair complex, Superdry will have an in-store fit out consistent with the brand’s theme of industrial, exposed brick and vintage oak wood finishes, including steel framework, polished concrete floors and glass jam jar light features.
As a major brand milestone, Queensland’s first Superdry store will be 230square metres stocking key fashion pieces and exclusive international collections including SuperdrySport and collaborations with renowned British actor Idris Elba.
Superdry is an innovative British premium lifestyle brand with plans for rapid retail expansion across Australia.
Euan Sutherland, Chief Executive Officer of SuperGroup, said:
“Our strategy is to deliver sustainable growth, as we continue progressing towards our goal of creating a global lifestyle brand. Superdry represents British innovation, quality premium products at affordable prices sold to customers around the world. Superdry is an iconic brand with a strong heritage and we will continue to broaden and strengthen its appeal to customers across countries and age groups. We see significant growth potential in Australia with plans to roll out several stores nationally in the next 12 months. ”
On a global scale Superdry is opening an average of six new stores every month. Superdry is sold in over 46 territories with 516 branded locations in major cities from London to Milan, Mumbai to Sydney and New York to Hong Kong just to name a few. In Australia Superdry has 11 existing retail stores, with Pacific Fair being the twelfth. Superdry is stocked in 37 David Jones stores and 40 Myer stores nationally, with category expansion plans to roll out across wholesale channels including womenswear, underwear, swimwear and sport.
Superdry fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring. The result; unique men’s and women’s urban clothing with incredible branding and an unrivalled level of detailing. Such distinctiveness has gained the brand exclusive appeal worldwide with a cult following amongst celebrities.
Questions & Answers
Q.What is the overall strategy driving Superdry's expansion, as outlined by their CEO?
What is the overall strategy driving Superdry's expansion, as outlined by their CEO?
Superdry's CEO, Euan Sutherland, stated their strategy is to deliver sustainable growth, aiming to create a global lifestyle brand. They focus on broadening and strengthening the brand's appeal across various countries and age groups.
Q.Beyond standalone stores, how else does Superdry distribute its products in Australia?
Beyond standalone stores, how else does Superdry distribute its products in Australia?
In Australia, Superdry products are also available in department stores. They are stocked in 37 David Jones stores and 40 Myer stores nationally, alongside their own retail locations.
Q.What specific design influences define Superdry's clothing style?
What specific design influences define Superdry's clothing style?
Superdry's clothing fuses design influences from Japanese graphics and vintage Americana. These are combined with the values of British tailoring to create unique men’s and women’s urban clothing.
Q.How many new stores does Superdry typically open globally each month?
How many new stores does Superdry typically open globally each month?
On a global scale, Superdry is opening an average of six new stores every month. This contributes to their presence in over 46 territories with 516 branded locations worldwide.
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