Superdry India to roll out more stores
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British fashion brand Superdry is set to expand its store network in India.
Superdry India, a joint venture with Reliance Brands, currently operates 21 stores across the country.
“We want to grow to 28 to 29 outlets by this fiscal year,” Manu Sharma, business head of Reliance Brands told the Economic Times. “We are expanding in India.”
The new outlets are targeted for the nation’s east, where it recently opened its first store, at the Sohum Emporia in Guwahati. Stores are planned now for Ahmedabad and Kolkata.
Currently, most Superdry India stores are located in New Delhi, Chennai and Pune.
Meanwhile, Superdry is continuing its aggressive store roll-out in China and North America.
Questions & Answers
Q.How many Superdry stores currently operate in India?
How many Superdry stores currently operate in India?
Superdry India currently operates 21 stores across the country. These stores are primarily located in New Delhi, Chennai, and Pune at present.
Q.What is the target number of new Superdry stores for India this fiscal year?
What is the target number of new Superdry stores for India this fiscal year?
The brand aims to increase its store count to 28 or 29 outlets by the end of the current fiscal year. This represents an expansion of seven or eight new stores.
Q.Which specific regions are targeted for Superdry's expansion in India?
Which specific regions are targeted for Superdry's expansion in India?
The new Superdry outlets are targeted for the east of the nation, with planned stores in Ahmedabad and Kolkata. It recently opened its first eastern store in Guwahati.
Q.Is Superdry expanding its physical store presence in other international markets?
Is Superdry expanding its physical store presence in other international markets?
Yes, Superdry is also continuing an aggressive store roll-out in both China and North America. This indicates a broader global expansion strategy for the brand.
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