Sunway Pyramid Launches First Real-Time Indoor Navigation Mobile App In Malaysia
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Navigating through a shopping mall has never been this easy – and rewarding! The newly launched Sunway Pyramid Mobile app is the very first shopping mall app with real-time in-mall navigation, set to revolutionise the shopping experience.
With over 1,000 exciting specialty stores available in Sunway Pyramid, making one’s way around the 1.8 million sq ft of space that spans over four main shopping levels can prove to be quite the challenge.
Sunway Pyramid is working closely with the Google Indoor Maps team to integrate their mobile app with Google’s map engine for the upcoming versions of the app – shoppers can say goodbye to spending more time searching for a physical counter or directory to get to their desired location.
“As a shopping mall that listens to the needs of our customers, this is a great way to provide them with peace of mind as well as personalized content and exclusive rewards & offers for a better and more enjoyable experience – all at their fingertips. We hope that the introduction of the Sunway Pyramid Mobile App gives them more reason to continue choosing us as their preferred lifestyle destination,” said Kevin Tan, Chief Operating Officer of Sunway Malls.
“The Sunway Pyramid Mobile App will be available for download via the Google Play Store and Apple AppStore on 12 April 2019.”
That’s not all as shoppers will be rewarded for their usage of the app, giving them better value for their time spent in the mall. App-exclusive rewards await them at participating tenants such as YSL, Laneige, Sulwhasoo, Yves Rocher, Chanel, Dorothy Perkins, Topshop, Topman, Miss Selfridge, Burton Menswear London, Nelissa Hilman, Hush Puppies, Love Bonito, JD Sports, NY Steak Shack, Genki Sushi, Coffee Bean & Tea Leaf, Mr Roti Canai, Brotzeit, O.W.L, Gem Studio and Tomei.
The fun does not stop there, as users can take a quiz in the app to determine their shopping persona. Find out if you are a Trendsetter, Digital Genius, Family Hero, Smart Spender or Golden Groover by answering a few simple questions – this information along with the shoppers’ navigation patterns, redemption and browsing behaviour will be considered to further personalise content that is relevant and targeted for each user.
To find out more about what the Sunway Pyramid Mobile app can do, shoppers can join in the fun by visiting the on-ground event at the Water Feature on G Floor from 12-28 April.
Upon downloading the app and registering, shoppers can scan their Member ID to enjoy rewards and gifts such as samples from Laneige, L’occitane, Clinique, Sulwhasoo, cash vouchers from Genki Sushi, complimentary milkshakes from NY Steak Shack and shopping vouchers amongst many others. Other activities include multiple photo op areas with a photo booth and even a relaxation lounge with massage chairs!
The Sunway Pyramid Mobile App will be available for download via the Google Play Store and Apple AppStore on 12 April 2019. For a full tutorial on how to use the app, please visit YouTube link here.
Questions & Answers
Q.What kind of information is gathered about shoppers to personalise their app experience?
What kind of information is gathered about shoppers to personalise their app experience?
The app considers shoppers’ navigation patterns, redemption and browsing behaviour, along with their quiz-determined shopping persona, to provide relevant and targeted personalised content to each user.
Q.When can shoppers download the Sunway Pyramid Mobile app?
When can shoppers download the Sunway Pyramid Mobile app?
The Sunway Pyramid Mobile app will be available for download from both the Google Play Store and Apple AppStore starting on 12 April 2019, making it accessible for a wide range of smartphone users.
Q.Which retail brands are participating in the app-exclusive rewards scheme?
Which retail brands are participating in the app-exclusive rewards scheme?
Participating tenants include YSL, Laneige, Sulwhasoo, Chanel, Dorothy Perkins, Topshop, Miss Selfridge, Hush Puppies, Love Bonito, JD Sports, NY Steak Shack, Genki Sushi, and Coffee Bean & Tea Leaf, among others.
Q.How large is Sunway Pyramid and how many shopping levels does it span?
How large is Sunway Pyramid and how many shopping levels does it span?
Sunway Pyramid spans 1.8 million square feet of space and is spread across four main shopping levels, providing ample room for its over 1,000 specialty stores.
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