Sunway Malls recruiting flight attendants

In this article (5)
In a bid to soar above the growing competition in the Malaysian mall industry, Sunway Malls is hiring former flight attendants to work in customer service.
As well as experience in delivering quality service, the former flight attendants have training and experience in safety and handling emergencies.
So far nine former flight attendants have been recruited from a local carrier to work in both Sunway Pyramid and the soon-to-be-opened Sunway Velocity Mall. Similar recruits are also being sought for Sunway Putra Mall in Kuala Lumpur and Sunway Carnival Mall in Penang.
“With increasing competition, it is imperative the creation of good customer-service experience in malls takes precedence as both a strategic differentiator and a loyalty tool in a saturated market,” says Sunway Malls COO Kevin Tan.

Earlier customer-service initiatives have included a carpark guiding system, powered wheelchairs and child distance monitors. Sunway Pyramid received a My Branded Service Award for outstanding customer service in 2009.
Tan says the company still welcomes others who have not been flight attendants, with the most important criteria being passion and willingness to serve customers.
Competition is expected to intensify in Malaysia’s mall industry as another 27.28 million sqft (2.5 million sqm) of new retail space is about to enter the market, according to data from the National Property Information Centre.
Questions & Answers
Q.Why is Sunway Malls recruiting former flight attendants?
Why is Sunway Malls recruiting former flight attendants?
Sunway Malls is recruiting them to enhance customer service in a competitive market. Former flight attendants have experience in quality service, safety, and handling emergencies, making them suitable for this strategic differentiator and loyalty tool.
Q.How many former flight attendants have been hired so far?
How many former flight attendants have been hired so far?
Nine former flight attendants have been recruited from a local carrier. They are currently working in Sunway Pyramid and the soon-to-be-opened Sunway Velocity Mall, with more sought for other locations.
Q.Which Sunway Malls will these new recruits work in?
Which Sunway Malls will these new recruits work in?
Nine recruits are working in Sunway Pyramid and Sunway Velocity Mall. Similar recruits are also being sought for Sunway Putra Mall in Kuala Lumpur and Sunway Carnival Mall in Penang, expanding the initiative across multiple locations.
Q.What is the primary reason for Sunway Malls to focus on customer service now?
What is the primary reason for Sunway Malls to focus on customer service now?
Sunway Malls is focusing on customer service due to intense competition in the Malaysian mall industry. Good customer service is seen as a key strategic differentiator and a loyalty tool in a saturated market with significant new retail space entering.
Reader pulse
Is this a smart customer service move?
23,417 votes so far

