Suntec City to host Singapore’s first-ever mall live-streaming shopping festival

Suntec City will host Suntec Shopfest next week, a first-of-its-kind, live-streaming shopping festival in Singapore.

The mall operators’ interactive live stream show will be broadcast via the Suntec+ app during four-hour-long interactive sessions showcasing 16 participating Suntec City stores with more than 40 brands, including Harvey Norman, Fossil, Aldo, Royal Sporting House, W Optics, Clarks, ToTT and more to be announced in the coming days.

Over the four days, shoppers will be offered discounts of up to 60 percent as well as more than US$28,700 worth of savings, more than $14,350 worth of prizes and products exclusive to the live stream.

“Mall-shopping is definitely one of the favorite pastimes that Singaporeans have missed most,” said Suntec City’s property management firm APM’s deputy chairman Anthony Yip. “Taking a leaf from the rising popularity of live-stream shopping trends in China, it is the right time to launch such a concept here.

“The Suntec Shopfest represents a mix of the best of traditional shopping with convenience and some seriously good deals.”

Shoppers will be able to watch, comment and ‘like’ via the Shop Live platform on the Suntec+ app as hosts introduce the products. By tapping on pictures of the individual products, shoppers can view product details before proceeding to purchase items with either credit or debit cards during the live stream. The items can be picked up directly in store from the retail stores in Suntec City or via courier service from selected brands.