Stradivarius launches the chain’s new website in China – stradivarius.cn
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An event celebrated in Shanghai’s Union Building provided the backdrop for presentation of Stradivarius’s new website in China, which reinforces the brand’s e-commerce presence in this market. Stradivarius gained an initial foothold in the Chinese e-commerce market last April when it launched online sales via the T-Mall platform, on which the rest of the Inditex Group’s brands are also represented. Just eight months later, on 8 September, Stradivarius direct online sales platform, www.stradivarius.cn, went live, adding to the chain’s network of 65 stores in China.
The Shanghai event, dubbed “The Event Paper: Asia edition”, took place on the top floor of the Union Building, a neo-renaissance building dating to 1916. From its rooftop terrace, the guests were able to enjoy stunning views of the Bund, the Chinese financial capital’s most cosmopolitan district.
The party was attended by international top model Liu Wen, the leading lights from the Asian press and it girls from all over the world. Moreover, Cate Underwood, the star of the brand’s FW15 collection campaign and DJ, took care of the music. A dedicated event report can be downloaded from the Stradivarius website.
Questions & Answers
Q.When did Stradivarius first establish an online presence in the Chinese market?
When did Stradivarius first establish an online presence in the Chinese market?
Stradivarius initially entered the Chinese e-commerce market in April, launching online sales through the T-Mall platform. This move preceded the launch of their dedicated website, building on their existing physical store network.
Q.What is the total number of Stradivarius physical stores operating in China?
What is the total number of Stradivarius physical stores operating in China?
The chain currently operates 65 physical 'bricks & mortar' stores across China. These stores form part of their established retail presence, which is now complemented by their online sales channels.
Q.Which other Inditex Group brands are available on the T-Mall platform?
Which other Inditex Group brands are available on the T-Mall platform?
The article states that the T-Mall platform represents all other brands within the Inditex Group. It does not, however, specify which particular brands these are, only that they are present.
Q.Where did the launch event for the new Chinese website take place?
Where did the launch event for the new Chinese website take place?
The launch event for Stradivarius’s new website in China was held in Shanghai’s Union Building. This historic neo-renaissance building provided the setting for the presentation and celebration of their expanded e-commerce presence.
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