Steelcase launches its first online store in Hong Kong and Singapore

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US office furniture company Steelcase has launched online stores in Hong Kong and Singapore.
The Steelcase online stores offer a wide range of office chairs, desks and accessories to help people working remotely adapt their homes for work, such as personal tables that slide in over a sofa to add a work surface.
As many workers have to work from home during the Covid-19 pandemic, the demand for improving their working space has significantly increased. “As we worked to equip their remote teams, we saw an opportunity to make some of our products available to individuals, to improve their work-from-home experience,” said Samantha Giam, director of product marketing at Steelcase Asia Pacific.
“We wanted to provide a simple way for our customers to access the most ergonomic products and will explore opportunities for further online stores in other cities across the region”, said Maria Bourke, communications director at Steelcase Asia Pacific.
Founded in 1912, the US-based furniture company is globally accessible through a network of channels, including more than 800 retail dealer locations.
Questions & Answers
Q.What types of products are available through Steelcase's new online stores?
What types of products are available through Steelcase's new online stores?
The new online stores offer a wide range of office chairs, desks, and accessories. These include items designed to help people adapt their homes for work, such as personal tables that slide over a sofa.
Q.Why did Steelcase decide to launch online stores in Hong Kong and Singapore?
Why did Steelcase decide to launch online stores in Hong Kong and Singapore?
The company saw an opportunity to make products available to individuals, improving their work-from-home experience during the pandemic. Demand for improving working spaces increased significantly due to remote work.
Q.What are Steelcase's future plans for online retail in the region?
What are Steelcase's future plans for online retail in the region?
Steelcase plans to explore opportunities for further online stores in other cities across the region. They aim to provide customers with a simple way to access their most ergonomic products.
Q.How long has Steelcase been established as a furniture company?
How long has Steelcase been established as a furniture company?
Steelcase is a US-based furniture company that was founded in 1912. It has a long history and is globally accessible through a network of channels.
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