Stationery retailer Smiggle targets Asia
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Vibrant stationery retailer Smiggle is expanding within Asia following a record global performance reaching 34.8 per cent sales growth in the territory.
Brand owner Premier Investments will be pushing Smiggle in South Korea, Thailand, Indonesia, and the Philippines, as well as the UAE, making the brand available in over 100 new locations by July this year.
Smiggle will also be expanded to Canada in late 2019, giving the brand its first exposure to a “key North American market.”
The brand’s total sales for the first half of the current fiscal year reached US$126.59 million, contributing to Premier’s increased group net profit of 13 per cent over the period to $62.87 million.
Due to “major structural changes to the global retail industry,” the brand will partner with Amazon Europe to launch in France, Italy, Germany and Spain between April and July 2019, and is in talks with Alibaba to bring the brand to countries where the brand does not currently operate.
Questions & Answers
Q.Which new markets in Asia will Smiggle be entering?
Which new markets in Asia will Smiggle be entering?
Smiggle is set to expand into South Korea, Thailand, Indonesia, and the Philippines within Asia. This expansion is part of a plan to introduce the brand in over 100 new locations by July this year.
Q.What is the reason for Smiggle partnering with Amazon Europe?
What is the reason for Smiggle partnering with Amazon Europe?
The brand is partnering with Amazon Europe in response to major structural changes occurring within the global retail industry. This collaboration aims to launch Smiggle in France, Italy, Germany, and Spain.
Q.Where will Smiggle be launching in North America?
Where will Smiggle be launching in North America?
Smiggle will be launching in Canada in late 2019, marking its first entry into a key North American market. This move expands the brand's global footprint beyond its current territories.
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