Stationery retailer Smiggle targets Asia

Apr 1, 2019Updated May 30, 20251 min read

Vibrant stationery retailer Smiggle is expanding within Asia following a record global performance reaching 34.8 per cent sales growth in the territory.

Brand owner Premier Investments will be pushing Smiggle in South Korea, Thailand, Indonesia, and the Philippines, as well as the UAE, making the brand available in over 100 new locations by July this year.

Smiggle will also be expanded to Canada in late 2019, giving the brand its first exposure to a “key North American market.”

The brand’s total sales for the first half of the current fiscal year reached US$126.59 million, contributing to Premier’s increased group net profit of 13 per cent over the period to $62.87 million.

Due to “major structural changes to the global retail industry,” the brand will partner with Amazon Europe to launch in France, Italy, Germany and Spain between April and July 2019, and is in talks with Alibaba to bring the brand to countries where the brand does not currently operate.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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