Starbucks tests smart smartphone case
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Starbucks Japan is involved in a unique trial which allows customers to order and pay for their coffee with a swipe of their phone.
The concept uses a branded smartphone case which is preloaded with the customer’s preferences.
Trend monitoring website Springwise.com reports the Starbucks Touch phone case was developed in collaboration with Japanese clothing brand Uniform Experiment, and can currently be used in two Starbucks branches in Japan.
The case – made for iPhone 6 – is designed to resemble a Starbucks coffee cup and features the brand’s iconic logo. It works like a prepaid Starbucks loyalty card, letting customers make cashless coffee purchases. It also enables users to save their preferred store and favorite beverage via a companion app. Upon arrival, customers simply launch the app and place their order, settling up by touching their phone case on the contactless payment device.
The Starbucks Touch is available online for JPY 3000, or about US$25.
Questions & Answers
Q.Which Starbucks locations are involved in this trial?
Which Starbucks locations are involved in this trial?
The trial of the smart smartphone case is currently being conducted in two Starbucks branches in Japan. This is the only region mentioned for its use.
Q.How much does the Starbucks Touch smartphone case cost to buy?
How much does the Starbucks Touch smartphone case cost to buy?
The Starbucks Touch smartphone case is available online for JPY 3000. This converts to approximately US$25.
Q.Which specific phone model is the Starbucks Touch case designed for?
Which specific phone model is the Starbucks Touch case designed for?
The Starbucks Touch case is specifically designed for the iPhone 6. The article does not mention compatibility with any other smartphone models.
Q.Which companies collaborated to develop this smartphone case?
Which companies collaborated to develop this smartphone case?
The Starbucks Touch phone case was developed in collaboration between Starbucks Japan and the Japanese clothing brand Uniform Experiment. The article highlights this specific partnership.
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