Starbucks stores roll out Lunar New Year merchandise across Asia

Starbucks stores has unveiled new card designs, mugs, tumblers and other merchandise in Asian markets in time for the celebration of the Lunar New Year.

As one of the world’s grandest and most significant cultural celebrations, the Lunar New Year, also known as the Spring Festival, is a time to sweep out the old and bring in the new with family gatherings, celebrations and the exchanging of gifts.

Starbucks senior designer Victor Melendez created the design for the 2015 Starbucks Lunar New Year Card, available in dozens of countries around the world. His design, crafted using a linoleum block printing technique, features the seasonal colors of red and gold.

Complete set includes 12 Hong Kong USD20 gift vouches and a complimentary tall handcrafted beverage voucher and 16 delicate packets in red and gold.

Starbucks Coffee Wafer Rolls are also made available in China, Singapore, Taiwan. Meanwhile, a delicate treat of aromatic peach blossom and Earl Grey tea with freshly steamed milk, topped off with whipped cream and peach blossom sugar sprinkle.