Starbucks stores roll out Lunar New Year merchandise across Asia
In this article (5)
Starbucks stores has unveiled new card designs, mugs, tumblers and other merchandise in Asian markets in time for the celebration of the Lunar New Year.
As one of the world’s grandest and most significant cultural celebrations, the Lunar New Year, also known as the Spring Festival, is a time to sweep out the old and bring in the new with family gatherings, celebrations and the exchanging of gifts.
Starbucks senior designer Victor Melendez created the design for the 2015 Starbucks Lunar New Year Card, available in dozens of countries around the world. His design, crafted using a linoleum block printing technique, features the seasonal colors of red and gold.
Complete set includes 12 Hong Kong USD20 gift vouches and a complimentary tall handcrafted beverage voucher and 16 delicate packets in red and gold.
Starbucks Coffee Wafer Rolls are also made available in China, Singapore, Taiwan. Meanwhile, a delicate treat of aromatic peach blossom and Earl Grey tea with freshly steamed milk, topped off with whipped cream and peach blossom sugar sprinkle.
Questions & Answers
Q.What is included in the complete set of Starbucks Lunar New Year merchandise?
What is included in the complete set of Starbucks Lunar New Year merchandise?
The complete set features 12 Hong Kong USD20 gift vouchers, a complimentary tall handcrafted beverage voucher, and 16 delicate packets in red and gold. Starbucks Coffee Wafer Rolls are also offered in China, Singapore, and Taiwan.
Q.Which countries are offering the Starbucks Coffee Wafer Rolls for Lunar New Year?
Which countries are offering the Starbucks Coffee Wafer Rolls for Lunar New Year?
Starbucks Coffee Wafer Rolls are available in China, Singapore, and Taiwan as part of the Lunar New Year merchandise collection. These are offered alongside the new card designs, mugs, and tumblers.
Q.Who designed the Starbucks Lunar New Year Card for 2015?
Who designed the Starbucks Lunar New Year Card for 2015?
Starbucks senior designer Victor Melendez created the design for the 2015 Lunar New Year Card. He used a linoleum block printing technique, incorporating the seasonal colours of red and gold into his artwork.
Q.What specific beverage is mentioned for the Lunar New Year celebration?
What specific beverage is mentioned for the Lunar New Year celebration?
The article mentions a delicate treat consisting of aromatic peach blossom and Earl Grey tea, served with freshly steamed milk. It is topped off with whipped cream and a peach blossom sugar sprinkle.
Reader pulse
Is Starbucks' Lunar New Year strategy effective?
21,037 votes so far