Starbucks opens 100th store in Vietnam
In this article (5)
Starbucks Vietnam celebrated its 10-year journey in the country with the grand opening of the 100th store in Lotte Mall West Lake in Hanoi on Saturday.
Located in a new entertainment and shopping complex in Hanoi, the 100th store is designed to pay homage to the beautiful natural environment through a selected blue accent colour and a warm material palette.
In February 2013, Starbucks marked its footprint in Vietnam by opening its first store in Ho Chi Minh City. Since then, it has steadily expanded its presence and now operates in nine cities and provinces across the country.
According to an August report by iPOS.vn on Vietnam’s F&B market in the first six months of 2023, the market displayed strong volatility, with most businesses either witnessing a decrease in revenue or maintaining similar figures compared to the same period the previous year. However, many businesses remain optimistic about a market turnaround.
A survey of 200 restaurant and cafe owners indicated that 40.1% of F&B businesses anticipate positive signals in business activities in the second half of 2023. This shows, despite certain challenges, Vietnam is still regarded as a “fertile land” for international brands in the F&B sector.
Questions & Answers
Q.Where was Starbucks' 100th store in Vietnam opened?
Where was Starbucks' 100th store in Vietnam opened?
The 100th Starbucks store in Vietnam was opened in Lotte Mall West Lake, Hanoi. This location is part of a new entertainment and shopping complex in the city.
Q.When did Starbucks first establish its presence in Vietnam?
When did Starbucks first establish its presence in Vietnam?
Starbucks first opened a store in Vietnam in February 2013. Its initial store was located in Ho Chi Minh City, marking the beginning of its operations in the country.
Q.How has the broader Vietnamese F&B market performed recently, according to the article?
How has the broader Vietnamese F&B market performed recently, according to the article?
According to an iPOS.vn report, Vietnam's F&B market showed strong volatility in the first half of 2023. Most businesses experienced decreased or similar revenue compared to the previous year, despite optimism for a turnaround.
Q.What is the current geographic reach of Starbucks' operations within Vietnam?
What is the current geographic reach of Starbucks' operations within Vietnam?
Starbucks has steadily expanded its operations across Vietnam since 2013. The company now operates stores in nine different cities and provinces throughout the country.
Reader pulse
Starbucks at 100 stores in Vietnam:
21,016 votes so far