Starbucks Launches New Auto-payment System
In this article (5)
Starbucks Korea has launched automatic payment drive-through locations, using DT Pass technology.
To use the service, customers need to have a Starbucks online account with a rechargeable membership card, and register their car licence plate. A DT Pass device at the drive-through entrance will identify the customers via their registered car licence plate and deduct the payment automatically.
The company says the time for a barista to receive the order information and for customers to make a payment is reduced by 13 to 15 seconds, which accounts for 10 per cent of the time spent at a drive-through.
Starbucks Korea launched the service after a survey of account members. It is available at 11 branches in Seoul and will expand to 140 branches nationwide by August.
Korea was also the first country to adopt Siren Order four years ago, which let customers order in advance so everything would be ready when they arrived.
Questions & Answers
Q.Which customers are eligible to use the new automatic payment drive-through system?
Which customers are eligible to use the new automatic payment drive-through system?
Customers must have a Starbucks online account with a rechargeable membership card to use the service. They also need to register their car licence plate through this account.
Q.How much time does the new DT Pass system save during a drive-through visit?
How much time does the new DT Pass system save during a drive-through visit?
The new system reduces the time taken for baristas to receive orders and customers to pay by 13 to 15 seconds. This represents 10 per cent of the total time spent at a drive-through.
Q.Where is the new DT Pass system currently available and where will it expand to?
Where is the new DT Pass system currently available and where will it expand to?
The service is currently available at 11 branches in Seoul. Starbucks Korea plans to expand it to 140 branches nationwide by August of this year.
Q.Was Korea the first country to introduce other Starbucks innovations, besides the DT Pass system?
Was Korea the first country to introduce other Starbucks innovations, besides the DT Pass system?
Yes, Korea was also the first country to adopt the Siren Order system four years ago. This allowed customers to place orders in advance for collection.
Reader pulse
Is auto-payment a major shift for drive-throughs?
19,141 votes so far