Starbucks launches mobile payment app in Indonesia
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Starbucks recently launched a mobile application in Indonesia to allow customers to pay for in-store purchases at the coffee marker’s more than 260 stores across the country.
Building on the cashless payment system Starbucks Indonesia introduced in 2013 with Starbucks Card, the move is part of the broader plan to expand the company’s digital ecosystem.
The new Starbucks Indonesia Mobile App for iPhone and Android allows customers to quickly pay for in-store purchases by scanning the barcode linked to a registered Starbucks Card. Customers can register multiple Starbucks Cards onto their account, which are linked to the Starbucks mobile app.
The app also compiles the latest information on Starbucks products in a browsable menu of beverage, food, and merchandise, as well as feature a convenient store locator.
“This is the latest Starbucks innovation which aims to provide an enhanced experience and meet customers’ needs in the digital space while continuing to provide an exceptional experience in our stores,” Starbucks Indonesia VP of marketing and operations Roger van Tongeren said.
Questions & Answers
Q.What is the primary function of the new Starbucks Indonesia mobile app?
What is the primary function of the new Starbucks Indonesia mobile app?
The app allows customers to pay for in-store purchases by scanning a barcode linked to a registered Starbucks Card. It builds on the cashless payment system previously introduced in 2013.
Q.Besides payment, what other features does the mobile app offer customers?
Besides payment, what other features does the mobile app offer customers?
The app provides a browsable menu with information on Starbucks products, including beverages, food, and merchandise. It also includes a convenient store locator function for users.
Q.How many Starbucks stores in Indonesia are covered by this new mobile payment system?
How many Starbucks stores in Indonesia are covered by this new mobile payment system?
The mobile payment app can be used by customers at more than 260 Starbucks stores located across Indonesia. This expands the reach of their digital payment options.
Q.What was the existing cashless payment system before this app launched?
What was the existing cashless payment system before this app launched?
Before the new mobile app, Starbucks Indonesia had introduced a cashless payment system in 2013 using the Starbucks Card. The app integrates with this existing card system.
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