Starbucks enters Laos with Maxim’s Caterers
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US coffee chain Starbucks has expanded its footprint into Laos under the partnership with its licensee Coffee Concepts, a subsidiary of Hong Kong-based Maxim’s Caterers.
The Laos launch marks Starbucks’ 84th market globally, “reaffirming the company’s long-term commitment to continued growth across Southeast Asia” the company said in a statement.
Coffee Concepts already operates more than 900 stores across Hong Kong, Macau, Vietnam, Cambodia, Singapore and Thailand.
The store’s interior design was inspired by the layers and symmetry of traditional Laotian architecture. The ceiling features “Siren-scale” wood tiles, mimicking the brand’s signature Siren emblem and the historical housing architecture in Laos. Ceiling tiles feature botanical wood, inspired by the country’s coffee plants and natural scenery. A hand-painted artwork of Siren created by a local artist is displayed on the store’s most prominent wall.
“We are committed to delivering the best experience to our new partners and customers in the market,” said Michael Wu, chairman and MD of Hong Kong Maxim’s Group.
Questions & Answers
Q.Which company is Starbucks partnering with for its expansion into Laos?
Which company is Starbucks partnering with for its expansion into Laos?
Starbucks is partnering with Coffee Concepts, a subsidiary of Hong Kong-based Maxim's Caterers. Coffee Concepts is the brand's licensee and already operates over 900 stores for Starbucks across several Southeast Asian markets.
Q.What number market does Laos represent for Starbucks globally?
What number market does Laos represent for Starbucks globally?
Laos marks Starbucks' 84th market globally, according to a company statement. This expansion reaffirms their long-term commitment to growth across the Southeast Asian region, as stated by the company.
Q.How does the store's interior design reflect its location in Laos?
How does the store's interior design reflect its location in Laos?
The store's interior design draws inspiration from traditional Laotian architecture, featuring layers and symmetry. Botanical wood ceiling tiles are inspired by the country's coffee plants, and a local artist created a hand-painted Siren artwork.
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