Starbucks Cambodia opens new and first mall outlet

Coffee franchise giant Starbucks Cambodia has opened its second outlet, at Aeon Mall in Phnom Penh.

Licensed as Coffee Concepts Cambodia, the outlet comes less than six months after the US chain made its debut at Phnom Penh International Airport. However, the mall store is the first fully accessible to the public.

Despite its limited access, Starbucks has grown in reputation and cemented the brand, assuring long-term investment, says GM Por Lim.

Its next store is scheduled to open in the Boeung Keng Kang district of Phnom Penh in October, with further expansion depending on brand pick-up, says Lim.