Star Telecom expands retail to underserved markets

Filipino tech company Star Telecom Alliance Resources, the group behind Starmobile, is expanding its retail distribution to include sari-sari stores and loading stations.

For its initial phase, just launched, Starmobile feature phones have been made available in more than 20 sari-sari stores and loading stations in Metro Manila, Cagayan De Oro and Zamboanga. This business strategy extends the company’s sales touchpoints beyond branded stores and kiosks, multi-brand vendors, its own online shop, partner e-commerce websites, and even convenience stores.

With more than a million sari-sari stores in neighborhoods all over the Philippines, the move will enable the company to penetrate underserved markets, especially in the provinces. It also aligns with Starmobile’s objective of democratizing technology, says sales and marketing head Gerardo Balderrama.

Prizes are being offered for customers as part of the company’s STAR-Tagal campaign.