Star Telecom expands retail to underserved markets
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Filipino tech company Star Telecom Alliance Resources, the group behind Starmobile, is expanding its retail distribution to include sari-sari stores and loading stations.
For its initial phase, just launched, Starmobile feature phones have been made available in more than 20 sari-sari stores and loading stations in Metro Manila, Cagayan De Oro and Zamboanga. This business strategy extends the company’s sales touchpoints beyond branded stores and kiosks, multi-brand vendors, its own online shop, partner e-commerce websites, and even convenience stores.
With more than a million sari-sari stores in neighborhoods all over the Philippines, the move will enable the company to penetrate underserved markets, especially in the provinces. It also aligns with Starmobile’s objective of democratizing technology, says sales and marketing head Gerardo Balderrama.
Prizes are being offered for customers as part of the company’s STAR-Tagal campaign.
Questions & Answers
Q.Which product lines are currently being distributed through the new sari-sari store and loading station channels?
Which product lines are currently being distributed through the new sari-sari store and loading station channels?
For its initial phase, only Starmobile feature phones have been made available in the expanded retail distribution points.
Q.What is the strategic goal behind Starmobile's decision to expand into sari-sari stores and loading stations?
What is the strategic goal behind Starmobile's decision to expand into sari-sari stores and loading stations?
The company aims to penetrate underserved markets, especially in the provinces, and to democratise technology, according to its sales and marketing head.
Q.Where has Starmobile launched the initial phase of its new retail distribution strategy?
Where has Starmobile launched the initial phase of its new retail distribution strategy?
The initial phase of the strategy has been launched in more than 20 sari-sari stores and loading stations across Metro Manila, Cagayan De Oro, and Zamboanga.
Q.What is the STAR-Tagal campaign and how does it relate to this expansion?
What is the STAR-Tagal campaign and how does it relate to this expansion?
The STAR-Tagal campaign is an initiative where prizes are being offered for customers as part of the company's broader efforts to engage with its market.
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