Spyder launches in Korea
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Ski and sportswear brand Spyder has launched in South Korea with an all-new product line available in freestanding stores and shop-in-shops.
An accelerated retail rollout is planned with 25 stores opening across the country by the end of 2015.
“We are excited to be working with Global Brands to bring Spyder to South Korea, one of the world’s most fashion-forward and trendsetting markets,” said Jamie Salter, chairman and CEO of Authentic Brands Group and owner of the brand.
“Spyder is highly regarded and we are confident that the brand will flourish in the country.”
Designed for the ‘style-seeking South Korean consumer’, both the men’s and women’s collections draw from the core DNA of the brand, fusing elements of performance and fashion.
“We see tremendous equity in the Spyder brand and its ability to translate across key markets in Asia,” said Bruce Rockowitz, CEO and vice chairman, Global Brands Group.
“We look forward to replicating the success we have achieved in other markets to South Korea, through the roll out of a number of exciting brand and category extensions.”
Spyder is featured in shop-in-shops at fashion hot spots including Galleria Department Store, Hyundai Department Store, Lotte Department Store and AK Department Store. The brand also launches with freestanding stores in Seoul, Daegu, Gumi, Incheon and Sokcho. Spyder will be promoted in a 360 degree campaign that includes national Print, Out of Home, Digital, Social, and TV promotion beginning this month.
Spyder is described as one of the world’s most recognisable and credible outdoor sportswear brands, focused on enhancing the ski experience both on and off the mountain. Originally founded by David Jacobs, coach of the Canadian Ski Team and Bob Beattie, coach of the United States Ski team, Spyder’s roots run deep in the ski community. The brand has been the official sponsor of the US Ski team since 1989. Spyder offers technical ski, fitness, and lifestyle apparel and accessories for men, women, and children. The highly sought after brand is available in department stores, sporting goods stores, and specialty retailers throughout North America, Europe, the Middle East and now South Korea.
Questions & Answers
Q.Which companies are involved in bringing Spyder to the South Korean market?
Which companies are involved in bringing Spyder to the South Korean market?
Authentic Brands Group, the owner of Spyder, is working with Global Brands to launch the brand in South Korea. Global Brands' CEO expects to replicate success from other markets there.
Q.What is the planned retail presence for Spyder in South Korea by the end of 2015?
What is the planned retail presence for Spyder in South Korea by the end of 2015?
By the end of 2015, Spyder plans to open 25 stores across South Korea. These will include both freestanding stores and shop-in-shops within major department stores.
Q.Which South Korean cities will have freestanding Spyder stores initially?
Which South Korean cities will have freestanding Spyder stores initially?
Freestanding Spyder stores will launch in Seoul, Daegu, Gumi, Incheon, and Sokcho. The brand will also be available as shop-in-shops in various department stores.
Q.What kind of advertising campaign will promote Spyder's launch in South Korea?
What kind of advertising campaign will promote Spyder's launch in South Korea?
Spyder will be promoted through a 360-degree campaign starting this month. This campaign will include national Print, Out of Home, Digital, Social, and TV promotion.
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