Spotlight Malaysia opens second store
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Australian fabric, craft, party and home and living superstore Spotlight has opened its second store in Malaysia.
The new stores is in the IPC Shopping Centre, Mutiara Damansara in Petaling Jaya, near Kuala Lumpur. It follows one in Ampang Point, Kuala Lumpur, which opened last July.
The store offers 2000sqm of retail space, and stocks 70,000 products in six categories: home furnishings and decor, bedding, dress and fashion fabrics, crafts, hobby and party essentials.
Spotlight GM Juno Gelfand said the expansion to the IPC mall was part of Spotlight’s philosophy “to be able to offer more neighbourhoods the largest possible choice of fashionable and affordable products”.
“We know too well the inconvenience of searching far and wide, running from store to store just to find that one (or more) beautiful decor piece.
“Here, with all-time popular home essentials and seasonal selections of products for every room of the house available under one roof, we are certain that sprucing up the home will be less stressful and hassle-free,” he said.
“Think of it as a pit-stop whenever you are preparing for a party, breathing new life into your home interiors, or pursuing your hobbies.”
Spotlight is targeting home decorators, dressmakers, hobbyists and DIY enthusiasts as well as party organisers.
Questions & Answers
Q.Which specific types of customers is Spotlight aiming to attract with its new store?
Which specific types of customers is Spotlight aiming to attract with its new store?
Spotlight is targeting home decorators, dressmakers, hobbyists, and DIY enthusiasts. They also aim to serve party organisers, offering a wide range of products for various creative and domestic needs.
Q.What is the primary reason Spotlight gave for opening a second location in Malaysia?
What is the primary reason Spotlight gave for opening a second location in Malaysia?
The expansion reflects Spotlight's philosophy to offer more neighbourhoods the largest possible choice of fashionable and affordable products. They highlighted the convenience of finding many items under one roof.
Q.What kind of products can customers expect to find in the new Spotlight store?
What kind of products can customers expect to find in the new Spotlight store?
The store stocks 70,000 products across six categories. These include home furnishings and decor, bedding, dress and fashion fabrics, crafts, hobby essentials, and party essentials, all under one roof.
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