Spotify to move Greenroom to its main app, rename it to Spotify Live
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It seems that the Clubhouse craze is slowly dying out – Spotify is the latest company to make changes to its live conversation app, Greenroom. According to inside sources, Spotify plans to integrate Greenroom into the main app, and rename it to Spotify Live.
The change is apparently happening in the second quarter of the year, with all the features migrating to Spotify. Creators will be able to organize and start conversations in Spotify Live, and subscribers will be able to listen to them in the main app.
There’s another piece of evidence, tied to the change – it was found in the beta app by developer Steve Moser who allegedly shared the matter with Bloomberg. Spotify reacted to the popularity of Clubhouse, which exploded last year, by acquiring Betty Labs, the maker of social audio app Locker Room, and then rebranded the product to Greenroom.
The short-lived success of Clubhouse resulted in many companies trying to replicate the functionality – Twitter introduced Spaces, and Facebook launched Live Audio Rooms. According to data from SensorTower, Clubhouse scored less than 1 million active monthly users in October 2021, compared to the top result of 9.6 million active users back in February of the same year.
Integrating Greenroom into Spotify is probably a wise choice, as the standalone app failed to take off and managed to haul only 140,000 installs on iOS as of July 2021. Spotify, on the other hand, ended 2021 with 406m active users and 180m subscribers, and giving them the opportunity to listen to these Clubhouse-like streams may breathe a new life to the feature.
Questions & Answers
Q.When is Spotify planning to integrate Greenroom into its main app?
When is Spotify planning to integrate Greenroom into its main app?
The change is planned to occur in the second quarter of the year. All existing Greenroom features are expected to migrate to the main Spotify app at that time.
Q.Why is Spotify making this change to Greenroom?
Why is Spotify making this change to Greenroom?
The standalone Greenroom app failed to gain significant traction, accumulating only 140,000 installs on iOS by July 2021. Integrating it into the main app could give the feature new life by using Spotify's large user base.
Q.How will the integration affect creators and subscribers?
How will the integration affect creators and subscribers?
Creators will be able to organise and start conversations within the new Spotify Live feature. Subscribers will then have the ability to listen to these conversations directly through the main Spotify app.
Q.What was the previous name of the Greenroom app?
What was the previous name of the Greenroom app?
Before being rebranded as Greenroom, the app was known as Locker Room. Spotify acquired its maker, Betty Labs, in response to the rising popularity of Clubhouse.
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