Spark launches flexible pricing broadband plan

New Zealand operator Spark has moved to differentiate its broadband offerings by launching a new unlimited fiber broadband plan that offers consumers discounts on months they use less data.

The company’s “Unplan” branded fiber broadband plan offers unlimited bandwidth for NZ$85 ($55.50) per month.

But on months where consumers use less than 60GB of data this price reduces to NZ$65, and for months where 60GB to 120GB of data is consumed it reduced to NZ$75.

An entertainment plan is also available for an additional NZ$10 per month that comes with 6 months of free Netflix and a subscription to the Spark-owned Lightbox SVOD service for the life of the plan.

The offer is also available via Spark’s fixed wireless broadband service, but restrictions will apply on usage of over 300GB of data in a single month of regular usage of 180GB in an average month.

“We think it’s a fairer way of offering broadband, as it reflects our customers’ needs. This is the first broadband plan in New Zealand that flexes to reflect customers’ data usage – and it has the potential to save our customers a lot of money,” Spark consumer lead Joe Goddard said.

“It’s also the first plan that’s only available on new generation broadband options of wireless broadband and fiber.”