Southeast Asia’s largest used car platform unveils experience centre
In this article (4)
Southeast Asian online used car trading platform Carsome has launched its new Carsome Experience Centre in Kuala Lumpur.
The move signals the opening of the firm’s B2C segment, introducing a highly digitized and transparent car-purchasing process, aimed at addressing consumer distrust when buying second-hand cars. The firm works to enhance trust and assurance throughout the industry’s supply chain in the areas of sourcing, financing, retailing, and after-sales services.
“We want to create an end-to-end trusted experience for consumers when it comes to buying used cars,” said Carsome co-founder and CEO Eric Cheng.
“Our Car Purchase Preference Survey showed that 70 percent of car buyers want detailed information on car condition; 60 percent appreciate an extended warranty; and 40 percent value test drive experience and money-back guarantee.”
The firm offers a one-year warranty and five-day money-back guarantee on selected vehicles. The service also features a home-delivery option. Test drives take place in a controlled setting from the Experience Centre.
“Carsome’s B2B business has solved a persistent issue for used-car dealers when it comes to sourcing inventory,” said Cheng. “With the launch of our B2C segment, we are now creating a new customer-acquisition channel for our partner dealers to remarket and sell more cars through our extensive marketing reach. This is an exclusive, value-added service to our partner dealers, who can now list their cars on Carsome website for free.”
Questions & Answers
Q.What is the primary goal of the new Carsome Experience Centre in Kuala Lumpur?
What is the primary goal of the new Carsome Experience Centre in Kuala Lumpur?
The centre aims to open Carsome's business-to-consumer segment, offering a highly digitised and transparent car-purchasing process. This is specifically designed to address consumer distrust when buying second-hand vehicles.
Q.What key services or guarantees does Carsome offer to consumers for used car purchases?
What key services or guarantees does Carsome offer to consumers for used car purchases?
Carsome provides a one-year warranty and a five-day money-back guarantee on selected vehicles. They also offer a home-delivery option and test drives conducted in a controlled environment from their Experience Centre.
Q.How does Carsome's B2C launch benefit its partner dealers?
How does Carsome's B2C launch benefit its partner dealers?
The B2C launch creates a new customer acquisition channel for partner dealers, allowing them to remarket and sell more cars through Carsome's marketing reach. Dealers can list their cars on the Carsome website for free.
Reader pulse
Will Carsome's B2C centre transform the used car market?
21,174 votes so far