South Korea’s franchise BHC Chicken to enter Malaysia and Singapore
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South Korea’s second-largest chicken franchise by sales, bhc Group, said Tuesday it will open its third store in Malaysia next month as part of its strategy to expand into Southeast Asia.
The new restaurant, which is set to open in a shopping complex located inside the capital of Kuala Lumpur, will be operated by a local logistics company under a master franchise agreement, it said.
This is the third overseas restaurant by the South Korean chicken franchise company. The group operates two bhc chicken restaurants in Hong Kong. The chicken franchise also said it is in talks with a retail company in Singapore to open a bhc chicken restaurant in the city-state by April next year.
“With our bhc chicken taking the lead, our ultimate goal is to promote Korean food and culture globally by bringing our various restaurant brands to other countries,” an official from the company said.
Bhc operates a host of restaurant brands including the fried chicken franchise bhc chicken, Korean barbecue franchise Chango 43 and Outback Steakhouse.
The company is also the South Korean operator of San Francisco-based Super Duper burgers, which is set to open the first Seoul store in October.
Questions & Answers
Q.Which country is bhc Group expanding into next in Southeast Asia?
Which country is bhc Group expanding into next in Southeast Asia?
The bhc Group is planning to open its third restaurant in Malaysia next month. Following this, it is in discussions to establish a bhc chicken restaurant in Singapore by April next year, marking its further expansion.
Q.What is the primary objective of bhc Group's international expansion?
What is the primary objective of bhc Group's international expansion?
The company's ultimate goal is to promote Korean food and culture worldwide. It aims to achieve this by introducing its various restaurant brands, including bhc chicken, to countries beyond South Korea.
Q.Which other restaurant brands does bhc Group operate?
Which other restaurant brands does bhc Group operate?
Besides the bhc chicken franchise, the group operates the Korean barbecue franchise Chango 43 and Outback Steakhouse. It is also the South Korean operator for Super Duper burgers.
Q.How many overseas restaurants does bhc Group currently operate?
How many overseas restaurants does bhc Group currently operate?
Currently, bhc Group operates two bhc chicken restaurants in Hong Kong. The new opening in Malaysia will be its third overseas restaurant, with plans for a Singapore outlet thereafter.