South Korean Pizza Chain Gopizza Enters Malaysian Market Through Hextar Group Partnership

GoPizza, a popular pizza chain based in South Korea, has finalized a master franchise contract with the Hextar Group, marking its debut in the Malaysian market.

First Outlet Launch

The company anticipates that the first Malaysian branch will be up and running either at the end of the third quarter or the beginning of the fourth quarter in 2021.

GoPizza’s founder and CEO, Jay Lim, expressed his trust in the Hextar Group as a robust partner to facilitate the introduction of GoPizza in Malaysia. He expressed his excitement about the future collaboration with the Malaysian group.

Hextar Group’s Partnerships

The Hextar Group is not new to partnerships with international brands. They also partner with Luckin Coffee, a reputable coffee company from China. This has significantly boosted their portfolio in the food and beverage industry.

GoPizza’s Rapid Growth

GoPizza’s development has been swift and impressive, especially with its recent expansion into over 200 GS25 convenience store locations throughout South Korea last year. This followed a successful pilot program at GS25 The Gwan-Ak branch in Seoul, further solidifying their foothold in the market.

The brand initially launched as a food truck and earned a reputation for its quick, personal-sized pizzas, ready in less than five minutes. The company now operates more than 1,200 outlets in various countries including South Korea, India, Singapore, Indonesia, and Thailand.