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E-Tailing

South Korean online retail sales show steep climb

By Wei ZhangKorea
1 min read
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retail vietnam china korea japan sales
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South Korean online sales posted double-digit growth in February, underpinned by soaring demand for air purifiers.

The spike in demand was caused by an instance of fine-dust pollution that hit Korea during the month.

The findings were published in a Ministry of Trade, Industry and Energy report last Thursday that registered a 12 per cent advance in online retail sales compared with the same period last year.

Home appliances sales, encompassing air purifiers, grew 62.2 per cent over the course of the month.

The February figures contrasted with a 0.4 per cent dip in revenue by both online and offline major retailers and a 7.1 per cent decline in offline sales. Discount outlet sales also dropped by 13.7 per cent.

Questions & Answers

Q.

What was the overall growth rate for online retail sales in South Korea during February?

A.

South Korean online retail sales advanced by 12 per cent in February compared to the same period last year. This figure was registered in a Ministry of Trade, Industry and Energy report.

Q.

Which product category saw the most significant growth in online sales in February?

A.

Home appliances sales experienced the most significant growth, increasing by 62.2 per cent over the month. This category includes air purifiers, which saw soaring demand.

Q.

How did offline retail sales perform in South Korea during February?

A.

Offline sales declined by 7.1 per cent in February. Discount outlet sales also saw a significant drop, falling by 13.7 per cent during the month.

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