South Korean fashion chain Aland quits Hong Kong
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South Korean fashion chain Aland has quietly exited the Hong Kong market, after shuttering its final stores.
The multi-brand retailer opened its first international branch in 2011 at Harbour City. Riding the ‘Korean Wave’ in the local market, the multi-brand retailer opened multiple stores within the following years, including at Lee Theatre, APM and Megabox. Without an official announcement, Aland has just folded its most recent branch at Mong Kok’s TOP mall, which opened in 2018.
The South Korean fashion chain Aland, best described as an affordable fast-fashion brand, was founded 15 years ago by sisters Kinam Jung and Jung Eun Jung in Seoul, South Korea and still has branches in their domestic market and Thailand. It recently expanded its footprints in the US.
Meanwhile, South Korean coffee chain Tom n Toms also left Hon
Questions & Answers
Q.When did Aland first enter the Hong Kong market?
When did Aland first enter the Hong Kong market?
Aland opened its first international branch in Hong Kong in 2011, located at Harbour City. The retailer then expanded further, opening multiple stores in the following years as it rode the ‘Korean Wave’ in the local market.
Q.Which other locations in Hong Kong did Aland operate stores from?
Which other locations in Hong Kong did Aland operate stores from?
After opening its initial store at Harbour City, Aland expanded to several other locations in Hong Kong. These included branches at Lee Theatre, APM, and Megabox, before its final store at Mong Kok's TOP mall closed.
Q.Is Aland still operating in other international markets?
Is Aland still operating in other international markets?
Yes, Aland continues to operate branches in its domestic market in South Korea and also in Thailand. The company has also recently expanded its footprint into the United States market.
Q.What kind of fashion brand is Aland considered to be?
What kind of fashion brand is Aland considered to be?
Aland is best described as an affordable fast-fashion brand, offering a multi-brand retail experience. It was founded 15 years ago by sisters Kinam Jung and Jung Eun Jung in Seoul, South Korea.
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