South Korean department stores refurbished to attract cashed-up MZ shoppers
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Department stores are undergoing renovations to attract the so-called MZ generation – encompassing the Millennials and Generation Z.
After its first renovation in 11 years, Hyundai Department Store’s Jungdong branch reopened the ‘U-Plex’ Fashion House on Wednesday in Bucheon, west of Seoul.
The storehouses 130 domestic and international fashion brands popular among the MZ generation, including the Street Fashion Zone, where the top 10 most-popular fashion brands online are located.
The largest shopping mall dedicated to sportswear in the greater Seoul area opened on the department store’s fourth and fifth floors, featuring boutiques from Nike, Adidas, New Balance, and 34 other sports brands.
Lotte Department Store Yeongdeungpo Branch also redesigned its floor space by filling the first and second floors with brands popular among the MZ generation. Cosmetics brands, originally located on the first floor, have been moved to the third floor.
Shinsegae Department Store Yeongdeungpo Branch also completed renovations to attract younger customers.
Questions & Answers
Q.Which department store branch in Bucheon has undergone a significant renovation recently?
Which department store branch in Bucheon has undergone a significant renovation recently?
Hyundai Department Store’s Jungdong branch reopened its 'U-Plex' Fashion House after 11 years. This renovated space in Bucheon, west of Seoul, now features 130 domestic and international fashion brands popular with the MZ generation.
Q.What kind of specific shopping area has been introduced at Hyundai Department Store's Jungdong branch?
What kind of specific shopping area has been introduced at Hyundai Department Store's Jungdong branch?
The Jungdong branch now includes a Street Fashion Zone, hosting the top 10 most popular online fashion brands. It also has the largest sportswear shopping mall in greater Seoul, spanning two floors with 37 sports brands.
Q.What changes have Lotte Department Store made at its Yeongdeungpo Branch to attract MZ shoppers?
What changes have Lotte Department Store made at its Yeongdeungpo Branch to attract MZ shoppers?
Lotte Department Store Yeongdeungpo Branch redesigned its floor space, dedicating the first and second floors to brands popular with the MZ generation. Consequently, cosmetics brands, previously on the ground floor, have been relocated to the third floor.
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