Skip to content
General

South Korea retail sales surge

By Aiko TanakaKorea
1 min read
korea
korea
In this article (5)

South Korea retail sales rose to their highest level in four months in September, as Koreans put the Mers scare behind them and ventured back into stores.

Data from Statistics Korea show retail sales totalled 31.13 trillion won (US$27.32 billion) during the month, a 4.1 per cent increase on September 2014.

Department store and discount store sales started to slide in June when the Middle East Respiratory Syndrome (Mers) crisis peaked. From spending of 31.43 trillion won in May, sales fell to 29.35 trillion won in June and 29.45 trillion won in August.

Rising sales of food, cosmetics and apparel led the rebound in September. Food and beverage sales rose 14.5 per cent, cosmetic sales rose 3.9 per cent and clothing by 0.6 per cent year on year.

Furniture sales, too, rebounded – up 3.7 per cent.

Spending at convenience stores soared 32.8 per cent, at discount department stores by 10.4 per cent and in department stores by 5.7 per cent.

Online shopping spending rose by 18.3 per cent to 4.32 trillion won, accounting for 13.9 per cent of the nation’s total retail spend.

Questions & Answers

Q.

What was the total value of retail sales in South Korea during September?

A.

South Korea's total retail sales reached 31.13 trillion won in September. This figure represents an increase of 4.1 per cent compared to the same month in the previous year.

Q.

Which retail sectors experienced the most significant sales growth in September?

A.

Convenience stores saw the highest growth, with sales soaring by 32.8 per cent. Food and beverage sales also rose substantially, increasing by 14.5 per cent year on year.

Q.

How much did online shopping contribute to the overall retail spend in September?

A.

Online shopping spending rose by 18.3 per cent, reaching 4.32 trillion won. This amount accounted for 13.9 per cent of the nation's total retail expenditure for the month.

Q.

When did department and discount store sales begin to decline due to the Mers crisis?

A.

Department store and discount store sales started to fall in June, which was when the Middle East Respiratory Syndrome (Mers) crisis reached its peak. Sales had been 31.43 trillion won in May before declining.

Reader pulse

Are South Korea's retail sales back on track for sustained growth?

21,410 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready