Sophia Webster develops line for Puma
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British accessories designer Sophia Webster has collaborated with German sportswear giant Puma on a line of shoes and apparel.
It is also the first time the designer, known for her shoes, has her name on a womenswear line.
Her sports apparel has new silhouettes and features sheer black performance fabrics and textured flock. It features hand-drawn patterns and a Birds of Paradise print, as well as pastel rainbows with iridescent foils, bold graphics and sports mesh.
The footwear includes a pearl sneaker with a rubber cage, Puma Suede trainers with new colourways and translucent rubber soles, and Puma classic Leadcat slide sandals with metallic embroidered artwork and fluorescent highlights.
The clothing is tailored to women, like Webster, who dance for exercise: sheer leotards, cut-out leggings and crop tops with a unicorn design.
Webster joins a line-up of celebrities such as Cara Delevingne, Kylie Jenner and Rihanna, who “Partnering with Puma has been fantastic as they allowed me full creative control of the entire collection of footwear and apparel,” she says.
In Singapore, the collection is available at Puma stores in Bugis+, Paragon and Suntec City, and authorised retailers Limited Edt, Pedder on Scotts and Tangs at Tang Plaza.
Questions & Answers
Q.What is unique about this collaboration for Sophia Webster?
What is unique about this collaboration for Sophia Webster?
This collaboration marks the first time Sophia Webster, primarily known for her shoes, has put her name on a womenswear line. She has previously focused on accessories design.
Q.What specific design elements can be found in the footwear range?
What specific design elements can be found in the footwear range?
The footwear includes a pearl sneaker with a rubber cage, Puma Suede trainers with new colourways and translucent rubber soles, and Puma classic Leadcat slide sandals with metallic embroidered artwork and fluorescent highlights.
Q.Which other well-known figures have collaborated with Puma?
Which other well-known figures have collaborated with Puma?
Sophia Webster joins a line-up of celebrities who have previously partnered with Puma. These include Cara Delevingne, Kylie Jenner, and Rihanna.
Q.Where can the new collection be purchased in Singapore?
Where can the new collection be purchased in Singapore?
In Singapore, the collection is available at Puma stores in Bugis+, Paragon and Suntec City. It can also be found at authorised retailers Limited Edt, Pedder on Scotts and Tangs at Tang Plaza.