Solum Expands Electronic Shelf Labels Across Australian Retailers

Retail technology provider SOLUM has expanded its electronic shelf label network across Australia. The deployment covers rollouts with appliance chain Bing Lee and The Natural Grocery Company.

Bing Lee is extending digital price tags across multiple consumer electronics stores. The chain aims to eliminate paper ticketing and curb pricing discrepancies on shop floors.

Centralised Pricing at Scale

The system connects in-store tags directly to a central management platform. Store managers can push real-time price updates and promotions instantly. Staff no longer need to replace physical shelf tags manually.

Across its grocery aisles, The Natural Grocery Company has deployed the same digital setup. Freeing employees from manual repricing shifts floor labor toward customer service. It also cuts paper waste from recurring promotional cycles.

“For The Natural Grocery Company, our ESL solution supports real-time pricing, rapid promotional updates, and greater pricing accuracy,” said Paul Kyriakos, General Manager at SOLUM Australia.

Automation on Shop Floors

Australian retailers face elevated labor costs and high operational overheads. Automated shelf-edge tools have become an operational priority across electronics and food retail. Supermarket operators and specialty chains across the Asia-Pacific region have accelerated similar rollouts to compete with dynamic pricing used online.

SOLUM plans to roll out additional digital store infrastructure across retail partners in Australia and the wider Oceania region.