Solbevi’s Limoncello Spritz Makes a Splash in Singapore with Nationwide Relaunch
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Solbevi, the Australian creator of an Italian-inspired Limoncello Spritz, has recently revitalised its distribution in Singapore. This development follows a shift in local distribution partners, which confirms the availability of the company’s canned Limoncello Spritz at all Cold Storage supermarkets across Singapore.
Marking a Distribution Milestone
The recent relaunch signifies the first country-wide distribution for a canned Limoncello Spritz in Singapore. The brand debuted in the Singaporean market nine months ago but faced logistical constraints. This limitation restricted its preliminary retail exposure to on-board sales with Scoot Airlines.
Solbevi, with its headquarters in South Melbourne, Australia, markets its Limoncello Spritz in a 250ml can that holds 4.2 per cent Alcohol By Volume (ABV). In addition to the canned spritz, Solbevi also offers a bottled limoncello liqueur. The brand has maintained a robust retail distribution across Australia and New Zealand (ANZ), coupled with a continual expansion overseas into markets such as Malaysia and Thailand.
Learning and Growing
In response to this relaunch, Stefan Di Benedetto, founder and CEO of Solbevi, expressed his insights into the competitive yet fulfilling Singaporean market. He highlighted the value of selecting the right distribution partner, a lesson derived from Solbevi’s initial market entry attempt.
The achievement of securing 100 per cent distribution with Cold Storage, along with forging partnerships with Mondrian and Mama Shelter, marks a significant turning point for Solbevi in Asia. The relaunch events are not just about celebrating this accomplishment, but also a way of expressing gratitude to the city for providing a second opportunity to succeed.
Questions & Answers
What is Solbevi?
Solbevi is an Australian-based company that produces an Italian-inspired Limoncello Spritz. They offer their product in both canned and bottled forms.
What change has recently taken place with Solbevi’s distribution?
Solbevi has revitalised its distribution in Singapore, successfully securing placements for its canned Limoncello Spritz across all Cold Storage supermarkets in the country.
What challenges did Solbevi face when they entered the Singaporean market?
When Solbevi first entered the Singaporean market, they faced distribution challenges that limited their early retail presence to on-board sales with Scoot Airlines.