Snickers unveils Creamy Peanut Butter bar in Australia
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Snickers has released its limited-edition Snickers Creamy Peanut Butter bar in Australia for the first time.
The Snickers Creamy Peanut Butter bar is made with real peanut butter, silky smooth caramel and fresh ground peanuts, enrobed in the rich Snickers chocolate.
Mars Wrigley Australia Marketing Director Ben Hill says the variation has been a smash hit overseas, and he’s excited for Australians to finally get their hands on the product.
“We know how much our customers love the classic Snickers bar, with its satisfying layers of nougat, caramel, and the signature peanut crunch,” he says.
“Now, thanks to this innovation in texture, our fans can get Snickers satisfaction in both crunchy and smooth – something that is sure to delight peanut butter fans of all kinds.”
Snickers Creamy Peanut Butter is available in a 36g twin pack for RRP $2 from leading retailers including Woolworths, Coles, Metcash, 7 Eleven, Coles Express, BP, Ampol, ALDI and Big W.
Questions & Answers
Q.What are the main ingredients of the new Snickers Creamy Peanut Butter bar?
What are the main ingredients of the new Snickers Creamy Peanut Butter bar?
The new Snickers Creamy Peanut Butter bar is made with real peanut butter, silky smooth caramel, and fresh ground peanuts. These ingredients are then enrobed in the brand's rich Snickers chocolate.
Q.How does the Snickers Creamy Peanut Butter bar differ from the classic Snickers bar?
How does the Snickers Creamy Peanut Butter bar differ from the classic Snickers bar?
The classic Snickers bar is known for its satisfying layers of nougat, caramel, and a signature peanut crunch. The new Creamy Peanut Butter bar offers an innovation in texture, providing a smooth experience instead of crunchy.
Q.Which retailers in Australia will be stocking the new limited-edition Snickers bar?
Which retailers in Australia will be stocking the new limited-edition Snickers bar?
The Snickers Creamy Peanut Butter bar will be available from leading retailers across Australia. These include Woolworths, Coles, Metcash, 7 Eleven, Coles Express, BP, Ampol, ALDI, and Big W.
Q.What is the recommended retail price and size of the new Snickers Creamy Peanut Butter bar?
What is the recommended retail price and size of the new Snickers Creamy Peanut Butter bar?
The Snickers Creamy Peanut Butter bar is available in a 36g twin pack. The recommended retail price for this product is $2.