Snickers unveils Creamy Peanut Butter bar in Australia

Snickers has released its limited-edition Snickers Creamy Peanut Butter bar in Australia for the first time.

The Snickers Creamy Peanut Butter bar is made with real peanut butter, silky smooth caramel and fresh ground peanuts, enrobed in the rich Snickers chocolate.

Mars Wrigley Australia Marketing Director Ben Hill says the variation has been a smash hit overseas, and he’s excited for Australians to finally get their hands on the product.

“We know how much our customers love the classic Snickers bar, with its satisfying layers of nougat, caramel, and the signature peanut crunch,” he says.

“Now, thanks to this innovation in texture, our fans can get Snickers satisfaction in both crunchy and smooth – something that is sure to delight peanut butter fans of all kinds.”

Snickers Creamy Peanut Butter is available in a 36g twin pack for RRP $2 from leading retailers including Woolworths, Coles, Metcash, 7 Eleven, Coles Express, BP, Ampol, ALDI and Big W.