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Snap Fitness to open 300 locations in Japan

By Sarah Chen
1 min read
HK Fitness
HK Fitness
In this article (4)

Snap Fitness plans to open 300 locations in Japan in partnership with local franchisee Global Fitness Japan Co.

The international franchised gym group will open a flagship location in Tokyo this year, followed by more venues in Osaka and other regions.

“Snap Fitness has been successfully providing innovative fitness services in a sustainable manner across the world for more than 15 years,” said Kazuki Takenouchi, CEO and GM at Global Fitness Japan.

“Global Fitness Japan believes Snap Fitness will enhance the wellness of all people’s lives in Japan by providing technology-based, results-driven workouts.”

With a population of about 126 million, Japan is the 11th most populous country in the world, yet just 3.3 percent of people own a gym membership providing what Snap Fitness’ US-based parent company Lift Brands consider is a significant growth opportunity.

Questions & Answers

Q.

Which Japanese company is partnering with Snap Fitness for this expansion?

A.

Snap Fitness is collaborating with Global Fitness Japan Co., a local franchisee. The CEO and GM of Global Fitness Japan is Kazuki Takenouchi, who believes Snap Fitness will enhance wellness in Japan.

Q.

Why does Snap Fitness see Japan as a significant growth opportunity?

A.

Japan has a large population of about 126 million people, but only 3.3 percent currently hold a gym membership. Snap Fitness's US-based parent company, Lift Brands, considers this a significant growth opportunity.

Q.

Where will Snap Fitness open its first locations in Japan?

A.

Snap Fitness plans to open a flagship location in Tokyo this year. Following this, more venues are scheduled to open in Osaka and other regions across Japan.

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