SMI helping launch Ippudo in Myanmar
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Singapore Myanmar Investco (SMI) will launch Japanese ramen restaurant chain Ippudo in Myanmar early next year.
Brand owner Chikaranomoto Holdings will provide training programs for SMI to set up and run the Myanmar restaurants.
“We see abundant growth opportunities within the F&B retail market in Myanmar, and the time is ripe for us to introduce the Ippudo brand and cuisine to the growing middle class,” says SMI president/CEO Mark Bedingham.
SMI, which is involved in consumer products and services in Myanmar, is looking to invest in retail and F&B over the next three years. It has also signed a franchise agreement with restaurant group Crystal Jade and The Coffee Bean and Tea Leaf.
Questions & Answers
Q.Who will be responsible for operating the Ippudo restaurants in Myanmar?
Who will be responsible for operating the Ippudo restaurants in Myanmar?
Singapore Myanmar Investco (SMI) will be setting up and running the Ippudo restaurants in Myanmar. Brand owner Chikaranomoto Holdings will provide training programmes to assist SMI with this.
Q.Why has SMI chosen to launch Ippudo in Myanmar now?
Why has SMI chosen to launch Ippudo in Myanmar now?
SMI's CEO believes there are abundant growth opportunities in Myanmar's F&B retail market. He feels the time is right to introduce Ippudo to the country's expanding middle class.
Q.What other F&B businesses has SMI partnered with recently?
What other F&B businesses has SMI partnered with recently?
Beyond Ippudo, SMI has also signed franchise agreements with the restaurant group Crystal Jade. Also, they have a partnership with The Coffee Bean and Tea Leaf.
Q.What are SMI's future investment plans in the region?
What are SMI's future investment plans in the region?
SMI, which already deals in consumer products and services in Myanmar, plans to invest further in retail and food and beverage businesses over the next three years.