SMCP Opens 100th Store in Mainland China
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Apparel group SMCP China has opened its 100th physical store on the mainland, the Maje, in Beijing’s Chaoyang Joy City mall.
Since its debut in Hong Kong in 2012, the French group has built up a presence in Greater China with stores in 22 cities, including Hong Kong, Macau and Taipei. Its stores can be found in such malls as Shin Kong Place (SKP) in Beijing, IFC in Shanghai and Taikoo Li in Chengdu.
In April 2016, SMCP initiated a partnership with T-mall, closely followed by the launch of its own online stores in September last year.
Over the coming years, the group plans to continue draw on the popularity of its three brands in Greater China, Sandro, Maje and Claudie Pierlot, to expand.
Overall, the Asia Pacific region today accounts for more than 20 per cent of group sales, with 276 points of sale. At the end of last year, SMCP brands were available at more than 1300 points of sales in 38 countries.
Questions & Answers
Q.Which of SMCP's brands opened the 100th store in mainland China?
Which of SMCP's brands opened the 100th store in mainland China?
The Maje brand opened SMCP's 100th physical store in mainland China. This landmark store is located in Beijing's Chaoyang Joy City mall, marking a marker for the French group's expansion in the region.
Q.When did SMCP begin its online retail operations in Greater China?
When did SMCP begin its online retail operations in Greater China?
SMCP initiated its online presence in Greater China with a partnership with T-mall in April 2016. This was closely followed by the launch of its own online stores in September last year, expanding its digital reach.
Q.How significant is the Asia Pacific region to SMCP's global sales?
How significant is the Asia Pacific region to SMCP's global sales?
The Asia Pacific region is quite significant, contributing over 20 per cent of SMCP's total group sales. The company maintains 276 points of sale across this region, including its recent expansion efforts in Greater China.
Q.What is SMCP's strategy for future growth in Greater China?
What is SMCP's strategy for future growth in Greater China?
SMCP plans to continue drawing on the popularity of its three brands, Sandro, Maje, and Claudie Pierlot, to expand in Greater China over the coming years. This strategy builds on its established presence since 2012.
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