SMCP launched Sandro on Farfetch
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Fashion group SMCP is to launch its Sandro brand on Farfetch. The Chinese-controlled, French-based affordable luxury retailer says the 13 million-plus clients per month around the world that Farfetch attracts will be an ideal partner to enable Sandro to address a wider, premium customer base.
“We are delighted with this new partnership with one of the major digital players of the luxury sector,” said Sandro CEO Isabelle Allouch. “We are convinced that having our products on Farfetch will contribute to Sandro’s digital expansion across the globe, positioning it as a high-end luxury brand and enhancing its worldwide visibility and awareness.”
She said the partnership marks a key milestone in the global roll-out of SMCP’s digital strategy, bringing together online and offline shopping.
“It perfectly complements the group’s growing digital presence alongside the successful global deployment of our own websites, and further diversifies its digital sales channels, enabling the group to reach more than 190 countries across the world.”
The partnership comes just three months after the announcement of a landmark partnership with JD.
Questions & Answers
Q.What is the primary goal of SMCP in listing Sandro on Farfetch?
What is the primary goal of SMCP in listing Sandro on Farfetch?
SMCP aims for Sandro to reach a wider, premium customer base by using Farfetch's extensive client base. This partnership is also intended to contribute to Sandro’s global digital expansion and enhance its worldwide visibility.
Q.How does SMCP view the Farfetch partnership in relation to its broader digital strategy?
How does SMCP view the Farfetch partnership in relation to its broader digital strategy?
The partnership is considered a key milestone in SMCP's global digital strategy, complementing its growing digital presence. It diversifies digital sales channels and expands reach alongside the successful deployment of its own websites.
Q.When was SMCP's most recent significant partnership announced before this Farfetch deal?
When was SMCP's most recent significant partnership announced before this Farfetch deal?
This partnership with Farfetch follows closely on the heels of another significant deal. SMCP announced a landmark partnership with JD just three months before the Farfetch collaboration.
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