Smartphone sales down last month
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Smartphone sales in Vietnam plunged 28 percent year-on-year in the third quarter as shops were shut and mobility restrictions blocked deliveries.
Sales started to fall in August and plunged deeply in September, a report by market research company Counterpoint revealed, without giving specific figures.
Around 70 percent of smartphone stores in Vietnam were closed in July, which increased online sales at one of the biggest smartphone chains in Vietnam by 5.9 percentage points to 17.5 percent between July and August, the report noted.
Electronics chain CellphoneS in July stated its sales had dropped by 70 percent at the time, while another chain Di Dong Viet switched to distributing food.
In the third quarter, Samsung led in sales with 49 percent of the market, the highest ever, up 13 percentage points year-on-year.
Oppo came second with 19 percent of sales, down 1 percentage point, followed by Xiaomi at 13 percent, down 4 percentage points.
5G smartphone sales accounted for 20 percent of the total in the third quarter, with the ratio expected to rise this quarter as network operators plan to expand their 5G services.
A media representative of Counterpoint said that as restrictions are relaxed, workers begin to return to industrial parks, and the vaccination ratio increases, smartphone sales in Vietnam could rebound before the end of the year.
Questions & Answers
Q.What caused the significant drop in smartphone sales in Vietnam during the third quarter?
What caused the significant drop in smartphone sales in Vietnam during the third quarter?
Smartphone sales fell due to shops being shut and mobility restrictions preventing deliveries. This decline started in August and intensified in September, according to a report from Counterpoint Research. Around 70 percent of stores were closed in July.
Q.Which smartphone brands performed best in the Vietnamese market during the third quarter, and how did their market share change?
Which smartphone brands performed best in the Vietnamese market during the third quarter, and how did their market share change?
Samsung led with 49 percent of the market, a 13 percentage point increase year-on-year. Oppo was second with 19 percent, down one percentage point, while Xiaomi followed with 13 percent, a four percentage point decrease.
Q.How did online sales for major smartphone chains adapt to the store closures in Vietnam?
How did online sales for major smartphone chains adapt to the store closures in Vietnam?
Online sales at one of Vietnam's biggest smartphone chains increased by 5.9 percentage points, reaching 17.5 percent between July and August. This growth occurred while around 70 percent of physical stores were closed.
Q.What is the outlook for smartphone sales in Vietnam for the rest of the year, according to Counterpoint?
What is the outlook for smartphone sales in Vietnam for the rest of the year, according to Counterpoint?
Counterpoint believes sales could rebound before the year's end. This recovery is anticipated as restrictions ease, workers return to industrial areas, and the vaccination rate continues to rise across the country.
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